Candy Crush Saga
Create media buzz around the first anniversary of the global gaming phenomenon Candy Crush Saga, and its record-breaking milestone of half a billion downloads.
What We Did
TVC worked with Candy Crush’s in-house PR team, as well as their local market network, to coordinate a global broadcast media launch.
Featuring games guru, Tommy Palm as spokesperson, as well as locally sourced case studies, engaging video content and still imagery captured and distributed pre-launch day.
Global consumer lifestyle coverage with an audience reach of more than 200 million – with 419 coverage hits in key markets including the UK, USA, Brazil, Australia, France and China.