TVC X Coca-Cola: Move to the Beat
Coca-Cola celebrated London 2012 by commissioning the ‘Move to the Beat’ soundtrack, and TVC made it sing.
What we did
We targeted global broadcast and online media through a series of bespoke content pieces telling the story of the soundtrack.
With content using performances by Katy B and Mark Ronson, the content was distributed globally within hours of its completion tying the Coca-Cola brand directly to London 2012.
33 pieces of global TV coverage and 50 pieces of online video content on campaign launch day!
We helped achieve a huge 55 million impressions.