TVC x Coca-Cola: Move to the Beat

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'Move to
the Beat'
a huge
55 million

TVC X Coca-Cola: Move to the Beat

Defining Moment
Coca-Cola celebrated London 2012 by commissioning the ‘Move to the Beat’ soundtrack, and TVC made it sing.

What we did
We targeted global broadcast and online media through a series of bespoke content pieces telling the story of the soundtrack.

With content using performances by Katy B and Mark Ronson, the content was distributed globally within hours of its completion tying the Coca-Cola brand directly to London 2012.

33 pieces of global TV coverage and 50 pieces of online video content on campaign launch day!

We helped achieve a huge 55 million impressions.

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