Making music history with Coca-Cola and Maroon 5 recording a new song from scratch in a 24 hours.
What We Did
TVC captured and distributed content of Maroon 5 creating the song from inception and achieved global broadcast and online coverage within minutes through live streaming.
TVC managed workflow management and distribution of content for the Coca-Cola website.
Over 350,000 people viewed the live stream over the 24 hours – with over 25,000 fans live-tweeting on the interactive Twitter wall.
TVC achieved global TV coverage including MTV, Bloomberg and APTN and online coverage including Digital Spy, Grazia and MTV Australia.