Jaguar F-TYPE Coupé
The world’s most exciting and dynamic car reveal in history, the definitive Jaguar F-TYPE Coupé reveal in LA.
What we did
TVC strategically used a live unveil to move the story from an automotive reveal event, to a mass consumer and global media moment.
By devising the creative capture of the F-TYPE Coupé’s dramatic reveal, leveraged alongside celebrity guests; Simon Cowell, Miranda Kerr, Kelly Osbourne, Nicholas Hoult and Jodie Kidd, TVC used renowned TV presenters, Ginny Buckley and George Lamb to create an exclusive social media webcast and live broadcast event.
TVC’s media relations team placed the live stream on lifestyle, entertainment and automotive websites and online viewers were also directed to Jaguar’s owned and social online channels.
Media Coverage was achieved on 106 high profile websites: Mail Online, Telegraph.co.uk, Times Online, Top Gear, Yahoo, Wall Street Journal and MSN.
TVC achieved coverage on 38 reputable global broadcasters such as CNN, TF1, France 24, ITV, Reuters, 4 Music, Sky News and Fox.
95,380 people tuned into the live webcast.