Established Puma as THE brand fusing sport and fashion amongst the noise of London 2012.
What we did
TVC handled the live event launch of the Jamaican 2012 Olympic kit designed by granddaughter of legend Bob Marley, Cedelia Marley and global superstar Usain Bolt.
The content was immediately distributed through our global network, widening PUMA’s reach beyond the core sports media and into a wider cultural space.
68 pieces of global TV coverage, with a total 3.2 million impressions!