Launched Royal Caribbean’s groundbreaking new ship ‘Anthem of the Seas’ to the new-to-cruise market.
What We Did
TVC devised a strategy that played on the name of the boat, ‘Anthem of the Seas’, highlighting the strong musical capabilities of the new Royal Caribbean ship. A cutting edge press conference and cocktail party at Heron Tower where we offered journalists a money-can’t-buy live music experience from The Royal Philharmonic Orchestra, who played the voting public’s top five anthems.
58 key journalists across a range of media sectors attended including; Elle Magazine, Look Magazine, BBC Radio 4’s Today programme, Channel 4 News, TimeOut, The Independent and BBC Radio 1.
The event live-streamed to an audience of 33,000 people with a surge of 37,495 hits to the Anthem of the Seas website that day.