TVC x Royal Caribbean

‘Anthem of the Seas’, highlights the strong musical capabilities of the ship

Royal Caribbean

Defining Moment
Launched Royal Caribbean’s groundbreaking new ship ‘Anthem of the Seas’ to the new-to-cruise market.

What We Did
TVC devised a strategy that played on the name of the boat, ‘Anthem of the Seas’, highlighting the strong musical capabilities of the new Royal Caribbean ship. A cutting edge press conference and cocktail party at Heron Tower where we offered journalists a money-can’t-buy live music experience from The Royal Philharmonic Orchestra, who played the voting public’s top five anthems.

58 key journalists across a range of media sectors attended including; Elle Magazine, Look Magazine, BBC Radio 4’s Today programme, Channel 4 News, TimeOut, The Independent and BBC Radio 1.

The event live-streamed to an audience of 33,000 people with a surge of 37,495 hits to the Anthem of the Seas website that day.

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