Global amplification of Bafta winning branded content
What we did
TVC worked with Bombay Sapphire to amplify the brand’s sponsorship of Tribeca Film Festival and its annual film competition, Imagination Series, a short film competition which aims to spark people’s imagination by offering them the chance to have their own short film made and premiered at the Tribeca Film Festival.
TVC captured content over 3years, from interviews with the judging panel and shortlisted screen writers to red carpet moments and scenic shots at Tribeca.
TVC also worked with Oscar winning script writer, Geoffrey Fletcher, and actor, Adrien Brody, to implement the global launch via a range of media interviews.
TVC secured 13 broadcast hits including a live interview with Adrien Brody on CNN.
All of the above resulted in the team achieving coverage worth £2.2 million and a reach almost 600 million.