DEWAR’S® Scotch Whisky launches revolutionary digital installation at TED Long Beach, USA
What we did
DEWAR’S® Scotch Whisky partnered with TED conference to bring together a diverse group of speakers from the fields of technology, entertainment and design to deliver exciting multi-sensory talks in less than 18 minutes.
At TED 2012, Dewar’s captured the buzz around the talks through the “Dewar’s Hub”, a revolutionary interactive experience that distils and visualises real time conversations from Twitter.
Eighty delegates got the chance to take part in a special evening whisky Master-class with Dewar’s Senior Global Brand Ambassador, Stephen Marshall. TVC filmed the event so that Dewar’s fans across the globe was able to enjoy the session in their home.
TVC secured 114 pieces of coverage across TV, Print, Online and Social Media with a total audience reach of: 59,729,149
Total twitter followers for simulcast events and general media tweets: 160,531