Encouraging the public to have a real life farm experience across the World with Farm Heroes Saga
What we did
TVC wanted to replicate Farm Heroes Saga and make the game come to life. To do this we created a mini pop up farms across the Globe (London, New York, Madrid and Paris) to get the public to have the real life Farm Heroes experience, meet the Farm Hero characters.
The global pop-up farms were launched by Farm owner and Blur musician Alex James, actress Jamie Lynn Sigler, television personality Vanessa Lachey, US Landscape Designer Rebecca Cole, Spanish gardening expert Iñigo Segurola and King Games Guru Tommy Palm.
TVC filmed footage of the global farms and interviews with the ambassadors for media outreach.
To back this up we developed research that surveyed people in Europe, the UK and the US, looking at attitudes towards city and rural living. Looking at the stress of city life and how engaged the public are with greener living.
TVC secured 53 pieces of TV coverage, 133 pieces of online and 6 radio hits globally.