A major global innovator in business – GE needed an ever-present presence amongst key business decision makers.
What we did
Together with The Economist, we devised the Look Ahead campaign, a year-long programme of thought leadership for those interested in global business innovation.
We create regular, intelligent content that fuels online debate and increases the understanding of GE and how it fits into the wider world.
This series of ‘snackable’ video and image-led content covers cutting edge editorial concepts of interest to our audience from the future of energy to the Internet of Things. It has become the daily, go-to destination for a curious business audience.
47 million ad impressions, 6 million+ unique users, 12,900 social shares.
Winners: US Online Media Award for Native Advertising Solution and Campaign of the Year.