Red Bull Stratos
Building and sustaining a global audience for Red Bull’s earth shattering ‘jump from the Edge of Space’ TVC worked with Red Bull’s in-house editorial and production teams for 5 years, harnessing the brand’s global communication network to deliver worldwide broadcast and digital partnerships and coverage.
What we did
On-going consultancy since 2007. Devised a milestone based communication programme, with regular content from the launch site at Roswell building anticipation for final jump.
Watched by 8.3million live on YouTube, making it the most watched live stream of all time. Carried live over by over 100 broadcast partners in 60 countries – estimated live global broadcast audience of 600 million people!
Over 8,000 pieces of global TV coverage in the week of the jump.Streamed by 280 digital media partners, comprising of the world’s biggest news sites.