Virgin Atlantic Celebrates 10 Years of Flying to Las Vegas
What we did
TVC has delivered global PR for Virgin Atlantic for over 10 years. In 2011, we helped celebrate Virgin Atlantic’s 10th anniversary of flights between London & Las Vegas.
Las Vegas is synonymous with risqué, extravagance and flamboyance so TVC coupled Virgin Group Chairman Sir Richard Branson, and the world’s most famous burlesque performer Dita Von Teese, at an airside photo-call that saw them walk the wing of the plane.
To mark the milestone, the airline unveiled a one-off Las Vegas-inspired flying lady on its aircraft in the iconic guise of Dita Von Teese.
TVC targeted local and national media in the USA and UK and managed a broadcast schedule of interview opportunities.
TVC has helped deliver coverage in over 100 countries and is proud to have been a part of the Virgin Atlantic success story. If you’ve seen a PR story with Richard Branson near a Virgin Atlantic plane – the chances are TVC played some part in it!