Announcing the iconic brand, MARTINI® return to Formula One™ Racing as Title Partner of the Legendary Williams™ Team
What we did
TVC led a global PR programme for the announcement of the new partnership and unveiling of this seasons Williams Mercedes race car, the FW36, sporting the iconic Martini racing stripes.
TVC were on the ground at the much anticipated launch, filming interviews with Jodie Kidd, Claire Williams and the Williams Martini Formula One drivers, Felipe Massa and Valtteri Bottas.
A bespoke media centre was created to house all assets during the Formula One season. The assets were distributed to over 25,000 media across the globe within a matter of hours of the car unveil.
TVC Secured coverage in over 27 countries across the globe including Italy, Brazil, UK, France, Germany, Spain and China. With 184 online and 199 broadcast pieces and 912,319,366 total opportunities to see.