Wings For Life – 164 Nations, 34 Starting Lines – The World’s Most Amazing Race
What we did
The Wings for Life World Run was the first simultaneous global running event of its kind across 13 time zones in day and night conditions. On 4th May 2014, at precisely 10am UTC the global race for charity with 50,100 registered participants kicked off with simultaneous starts in 32 countries in 6 continents.
TVC was brought on board to establish global brand awareness for Wings for Life and explain to a mass global audience the concept of the Wings for Life World Run and drive race awareness in all key markets.
TVC devised a plan for global outreach at four key moments; ‘The launch’,’ 10 days to go’, ‘The race has begun’ and ‘The finale’ to sustain moment. We facilitated live feed distribution with targeted global broadcasters from all over the World.
Content was distributed to 34 countries and picked up by 80 broadcasters
Live feed broadcast to 11 countries across 42 broadcasters and websites
100+ pieces of coverage.