Land Rover’s DVC and Virgin Galactic partnership announcement at the 2014 New York Auto Show
What we did
TVC captured and live broadcast the spectacular reveal of the Discovery Vision Concept and Virgin Galactic partnership announcement, aboard the USS Intrepid in New York.
Satisfying the global media appetite for exciting visual content, TVC captured the spectacular 3D projection and unveil live using 9 cameras including techno-cranes and a 4K helicopter. Moments after the announcement, TVC also hosted live top tier media interviews with senior executives on the flight deck.
TVC’s media relations team sustained coverage momentum ahead of the New York Auto Show Press day, where Land Rover announced the Discovery Sport as the first new member of Discovery family.
A total of 130 pieces of coverage was secured, spread over 10 territories with a total reach of 332,464,279.
Coverage achieved on the Today Program, CNBC and CNN.