Establishing a start-up ‘App’ as the future of TV.
What we did
TVC developed a hard working media campaign that targeted key influencers in tech media across TV, print, radio, social media and the bloggersphere.
TVC devised a strategy that focused on the changing shape of television and how viewing habits have evolved through social media.
We launched with spokesperson Anthony Rose, the brain behind the BBC iPlayer and founder of Zeebox.
Zeebox was the most talked about App during its launch – with iTunes listing it as App of the Week.
TVC secured over 70+ pieces of coverage across TV, online, radio and print including articles in The Guardian, The Sunday Times and The Independent.
Over 250,000 people downloaded Zeebox during the launch campaign